Advertising Archive 1950's
1940's
1950's
1960's
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The 1950's. A victorious and prosperous United States
stands as the uncontested champion of the
Western World. A sense of optimism and hope pervades the nation. Allied
Chemical is there to lead
America and the world into the dawn of a new era in human history. |
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Sales of Allied Chemical products skyrocket
due to unprecedented post-war prosperity. In a moment of fatherly
affection, Farmer Fred decides to put his son Ulysses
"Percy" Grumby back in charge of the Advertising Division.
Percy meets Criswell at the Bride of the Monster wrap
party at the Brown Derby via mutual friend Bunny Breckenridge
and signs him to a ten-year endorsement contract. Shortly
after the launch of this campaign, Percy is returned to the
Food Production Division and Criswell's contract is bought
out for $1,500 and a nice referral letter.
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As the Cold War continues to rage, plans
for swimming pools, jungle gyms and barbeque
pits across the backyards of the nation are put on hold
as fathers everywhere spend every spare moment constructing
concrete bunkers they believe will shield their families from
the searing heat and deadly fallout of an atomic
explosion in their town. Fortunately, Allied Chemical
offers an alternative that is just as effective and considerably
cheaper and easier. It just goes to show that
then, as now, Allied Chemical not only offers the highest
quality consumer products anywhere, we also offer peace of
mind.
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Marilyn Monroe, Jane Russell, Mamie
Van Doren, Jayne Mansfield all represent the feminine
ideal of the day. Farmer Fred realizes they all have one
physical attribute in common -- healthy, voluptuous hips. The
Research and Development team springs into action to develop
an additive to help American ladies better emulate the spectacular
stars of the day.
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In one of the greatest public relations windfalls
in Allied Chemical history, revered author Ernest Hemingway
reveals in an interview in the New York Times Review of Books
that he intends to spend the year 1959 consuming only big game
and Farmer Fred's Happydale Hamspread. Advertising executives
are dispatched to Hemingway's encampment on the African Savannah
to make arrangements for a formal endorsement. Hemingway willingly
signs an endorsement deal, but for reasons known only to himself,
refuses to accept any payment other than a year's supply
of the delectable treat.
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